ARCADIA

Dubai homegrown perfumery unveils newly rebranded products


Arcadia, the Dubai-based perfumery brand, created by Amna Al Habtoor, has officially launched a newly rebranded product range, including sustainable packaging, and a new website which will enhance the company’s global reach.

Amna Al Habtoor, the owner of Arcadia, said: “Since establishing the company in 2017 we have gone from strength-to-strength and emerged as one of the leading perfumeries in the region. 

“We wanted to take the expertise garnered in the last two years and expand our footprint internationally to meet the demand from around the world. To do this we have relaunched the brand to make it more natural and the packaging more sustainable while staying true to real moments and memories the fragrances evoke.”

Complementing the cruelty, paraben and chemical free fragrances, Arcadia has replaced and recycled all cardboard presentation boxes previously used with pouches made from recycled materials in the UAE.

The company’s new website, arcadiabyamna.com, which ships all products worldwide, has been completely redesigned and features all 10 scents from the edition 1 collection, including top seller No.9 Vanilla Pod, retailing for AED400 per 100ml bottle, as well as the Edition 1 gift set which incorporates five 15ml bottles of the top selling fragrances, and can be purchased for AED500.

The critically acclaimed Edition 2 collection, The Dark Series, which sold out within three months of being launched in May 2018, will also be available online. Each 100ml bottle of the eight fragrance variations is available for AED500, while the Edition 2 gift set, which features all eight scents is available for AED650. The limited-edition Infinity scent can be purchased for AED650.

“Our goal has always been to create a boutique fragrance house in the Middle East and introduce to people an innovative way of experiencing perfume. We have combined the scents and perfumes from the Gulf’s culture, history and heritage and we now want to share this with the rest of the world,” added Amna.

To date, the company has developed several premium retail partnerships in the GCC including Robinsons, Form Hotel, all Zoo Concept stores, Lourve Abu Dhabi, Ounass, the Cultural Foundation at Al Hosn cultural site in Abu Dhabi, The Library Abu Dhabi and Ras Al Khaimah, the Chedi Boutique, Oman and Thouqi.com, Kuwait.

Arcadia also recently collaborated with leading luxury fashion retail platform Farfetch, the Swiss luxury watchmaker and jeweller, Piaget and Bentley. Underscoring the company’s international intentions, Arcadia was recently appointed patron to the Rolls Royce Club’s 100th anniversary ceremony in London.