Maserati appoints Auto Hall Luxury Motors as new importer in Morocco



Maserati has announced the appointment of Auto Hall Luxury Motors, a wholly-owned subsidiary of Auto Hall Group, as its new and official importer in Morocco.

Auto Hall is one of the first companies operating in the vehicle distribution sector in Morocco with over a century of experience. It has taken sole control of the Société de développement automobile, SDA company, through the acquisition of 100% of the share capital and voting rights, from the Société Maroc Emirats Arabes Unis de Développement (SOMED), the previous importer of Maserati in Morocco.

Hamdy Elshantoury, General Manager, Maserati Middle East and Africa said: “We are pleased to welcome Auto Hall Luxury Motors to the Maserati family. Morocco is a key market in the African region, and we are confident that, with strong partners like Auto Hall Luxury Motors, we will continue to grow successfully in the region. We would also like to take the opportunity and thank the SOMED team for representing the brand in Morocco over the past years.”

“We are proud to be able to represent Maserati in Morocco, a brand renowned with luxury, exclusivity and performance. The team at Auto Hall Luxury Motors is committed to delivering world-class customer service to clients as well as to cater for the growing demand for luxury cars in our market”, said Abdelaziz Maalmi, CEO, Auto Hall Luxury Motors.

The state-of-the-art Maserati showroom, located on 73, Boulevard Moulay Slimane Ain Sebâa in Casablanca, will be showcasing the latest Maserati model range from the new Ghibli Hybrid and Levante Hybrid, with which the company has entered into a new era - which will culminate with the launch of Folgore - to the new Grecale.