A gourmet revolution is on the horizon in Morocco with the launch of PICKËRS, a new premium snacking brand, the result of innovation and expertise from Best Biscuit Maroc (BBM), a subsidiary of the Anouar Invest group, combined with Swiss technical and technological support. This project marks a new stage in BBM's industrial expansion, supported by an investment of 350 million dirhams to meet the demands of a constantly evolving market, generating 700 direct jobs and 3,500 indirect jobs, and enabling BBM to contribute to the local economy and sector dynamics. A bold vision for Moroccan snacking PICKËRS stands out as a response to consumer demand for quality and innovation. Designed to compete with the biggest international brands, this new range of products does not simply diversify the existing offer, it aspires to redefine the standards of Moroccan biscuit making by introducing a new taste experience. "PICKËRS represents more than a brand, it is a promise of excellence, driven by our ambition to elevate Moroccan know-how on the international stage. We are proud to offer products that combine innovation, superior quality and accessible price,” stated Mohamed Idrissi, Marketing Director at Best Biscuits Morocco. A range of premium wafers, the first chapter of a great adventure PICKËRS launches its premium wafer range, offering a local alternative to imported products, with prices ranging from 3 to 4 Dirhams. Two creations are available: PICKËRS SQUARE (3 DHS), a thick wafer partially coated in chocolate, with a creamy chocolate and milk filling and crushed hazelnuts, also available in an intense cocoa version; and PICKËRS TOPPERS (4 DHS), a chocolate-coated bar with roasted hazelnut pieces and a milk and hazelnut melting center, also available in intense chocolate. PICKËRS delivers a unique gourmet experience. But the story doesn't end there, as BBM aims to expand the range with even bolder creations, designed to appeal to discerning consumers seeking innovation. Made in Morocco to international standards, PICKËRS products reflect BBM's commitment to placing quality at the heart of its strategy. Thanks to this strategic investment, the company meets the needs of the Moroccan market and also establishes itself as a key player on the international stage. When AI reshapes creative advertising PICKËRS breaks new ground in creative innovation by pioneering AI integration in its latest advertising campaign. Staying true to its innovative core, the brand goes beyond revolutionizing the snacking industry, seamlessly incorporating cutting-edge technological advances into its creative process. This artistic piece masterfully blends live-action footage, 3D animation, and advanced AI capabilities to create stunning visual effects that exceed expectations. The result is an immersive journey that transcends reality, transporting viewers into a realm where poetic beauty meets epic grandeur.