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Knorr bouillon triumphs as “Product of the Year 2024” with added 5-star taste recognition



Moroccan consumers have once again spoken, bestowing Unilever Maroc’s Knorr bouillon with the prestigious title of “Product of the Year 2024” in the Bouillons category. This marks the fourth time Knorr has clinched this honor, having previously been awarded in 2018, 2020, and 2022. This year, however, Knorr has achieved an additional accolade, receiving a 5-star rating for its exceptional taste.

The “Produit de l’Année” title is a significant achievement, reflecting the preferences and satisfaction of Moroccan consumers. The recognition process, conducted by Nielsen, involves extensive research through a consumer panel. Nielsen, a global leader in audience insights, data, and analytics, evaluates brands on innovation, purchase intention, and attractiveness, with the highest-scoring brands emerging as winners. Knorr’s continued success underscores its commitment to quality and innovation, consistently meeting and exceeding consumer expectations.

On May 15th, the winners across various sectors were celebrated at a special event organized by Produit de l’Année. The ceremony brought together industry leaders, brand representatives, and media to honor the brands that have made a significant impact on the market. Knorr’s recognition not only highlights its superior product quality but also its ability to connect with consumers on a deeper level, particularly through its outstanding taste.

Unilever Maroc expressed gratitude to its loyal consumers and reaffirmed its dedication to delivering products that enhance everyday cooking experiences. The addition of the 5-star rating for taste is a testament to the meticulous attention to flavor and quality that Knorr bouillons offer. This accolade reinforces Knorr’s position as a beloved brand in Moroccan households, trusted for adding that perfect touch of flavor to a variety of dishes.

As Knorr celebrates this remarkable achievement, it remains committed to continuous improvement and innovation, ensuring that every product delights and satisfies its customers. The journey to creating exceptional bouillons is ongoing, driven by a passion for culinary excellence and a deep understanding of consumer needs.

The event on May 15th was not just a celebration of brands but also a testament to the dynamic relationship between consumers and their preferred products. It showcased the importance of listening to consumer feedback and striving for excellence in every aspect of product development. Unilever’s Knorr bouillon stands as a shining example of what can be achieved when a brand prioritizes quality, innovation, and consumer satisfaction.

With this latest recognition, Knorr is poised to continue its legacy of culinary excellence, inspiring Moroccan cooks to create delicious, flavorful meals with confidence. The future looks bright for Knorr as it continues to set the standard in the bouillon category, driven by a commitment to taste and quality that resonates with consumers.

 

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Ar - cp knorr -1 439,62 Ko

Fr - cp knorr -2 409,14 Ko

Eng - cp - knorr-3 412,35 Ko

Capture-4 53,59 Ko

Poy 20241-5 128,22 Ko

Poy fr 2024-stars-gout-6 3,89 Mo