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Kyme _ mido 2022 we are underdogs


Kyme and the new message: We are Underdogs.

Their distinctive trait is their personality, a sign painted on their face like a tribal tattoo that marks their extraordinary normality: this is the “Underdogs” tribe: ordinary but outstanding people, who fight every day for their own projects and ideals. They are the outsiders of a frenetic and globalized world who do not need to stand out at all costs, but who, thanks to their self-sacrifice and their talent, are able to perform extraordinary actions every day.

Underdogs is thus synonymous with determination, independence, creativity but also style. Kyme can be defined as the Underdog of the eyewear market: a real revelation that, born against the forecasts and welcomed with mistrust, quickly gained the trust of customers and international markets.

In the new year KYME completes the stylistic revolution undertaken in the previous seasons, regarding the modeling.

The results are different concepts, each characterizing a capsule, that represents well-defined segments within the brand, but that also maintains unaltered the contemporary vintage that has always distinguished its design.

Here the KYME’s “Underdogs”:

Kimini, the iconic shapes that have been characterizing the history of eyewear are here revisited in a unique “mini” version, to recall a vintage style typical of the 1968.

Classic, modern and bright colors to make the reinterpretation of the most historical, traditional and popular shapes of the eyewear world current and personal.

Bold, as the word itself says, thickness in form that are clearly important, decisive characters and special processing on the acetate, resulting in impactful and captivating models

Hard Acetate, models with incredibly these lines made with the special “hx hard acetate”, resistant and ductile cellulose acetate produces and patented by Mazzucchelli 1849.

Identity winks at the world of fashion. Sunglasses with a glamorous attitude, a style that has been characterizing the brand since its inception.

Pure Titanium, models made with pure titanium temples still maintaining a contemporary vintage style.

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10-05-2022 / 16-06-2022

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Entreprise

  • Kyme
    Kyme
  • Siège social : Via della Ferula, Altamura, Puglia 70022, IT, Milan
  • Tel : +390803210557
  • Web site : kymesunglasses.com

Documents attachés

Communique : kyme _ mido 2022 we are underdogs-1 751,11 Ko

Visuel 01 : kyme _ mido 2022 we are underdogs-2 2,06 Mo

Visuel 02 : kyme _ mido 2022 we are underdogs-3 1,66 Mo

Visuel 03 : kyme _ mido 2022 we are underdogs-4 1,26 Mo

Visuel 04 : kyme _ mido 2022 we are underdogs-5 210,03 Ko

Visuel 05 : kyme _ mido 2022 we are underdogs-6 711,51 Ko

Visuel 06 : kyme _ mido 2022 we are underdogs-7 664,12 Ko