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Microsoft appoints Salima Amira as Country Manager for Morocco


Microsoft is pleased to announce the appointment of Salima Amira as Country Manager for its operations in Morocco. With 17 years’ experience as a leader within complex and competitive sales environments, Salima is poised for success in her new journey at Microsoft, alongside our partners in the Middle East and Africa.  

An agile, analytical thinker with a strong technical background, Salima has held various roles within IBM and spent the last two years as Territory Manager for Morocco. Prior to this, she spent eight years selling services and solutions across industries, and six years at Telco selling retail and wholesale solutions while managing one of the company’s subsidiaries.

In her new role, Salima expresses her goal of driving business development, client success, and partner empowerment by working closely with clients and partners to understand their market- and industry-specific needs. She is passionate about attracting talent and empowering people, linking their work to greater customer impact.

Salima is a firm advocate for fostering a culture of inclusion, transparency, and trust. Guided by these pillars, she aims to successfully mentor her staff, instilling a resilient, growth-oriented mindset, to action the best strategies for scalable, innovative results that matter to clients, and the ecosystem at large.

“I’m eager to join the Microsoft team in Morocco; to meet the people, get to know them, understand and embrace the culture, and support each member. Together as a team, I believe we can accelerate Microsoft’s plan for Morocco,” says Salima.

As Country Manager, Salima will be conceptualising strategies, allocating resources, overseeing engagements, and highlighting priorities for Microsoft’s work in Morocco. She is tasked with developing and maintaining relationships within the regional sales and marketing departments, as well as across Microsoft’s subsidiaries. 

On her appointment, Ibrahim Youssry, Regional General Manager for Microsoft’s Middle East & Africa Multi-Country Region, says, “We are thrilled to welcome Salima to the team in Morocco. With her wealth of experience and knowledge, she is set to successfully drive our shared goal of enabling

digital transformation in the region.”

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