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Inauguration of netafim factory


As a world leader in precision irrigation, NETAFIM, a branch of Orbia's precision agriculture division, a multi-sector company present in over 110 countries, inaugurated a factory in Morocco on March 2nd 2023, in the presence of several ministers and ambassadors, as well as other important figures from the public and private sectors of agriculture in Morocco.

With a multi-million dollars investment, the factory located in the region of Kenitra, will eventually create 150 to 200 jobs and will have a 100% Moroccan production. The United Nations predicts that water scarcity could cost up to 14% of MENA's GDP by 2050. Unfortunately, this water shortage is already noticeable in Morocco, which is experiencing one of the worst droughts of the last 40 years, with agriculture consuming 80% of its water. The Moroccan government is aware of these challenges, and the transition to precision irrigation is an integral part of its "Green Generation" plan.

"This region desperately needs sustainable agricultural practices. The Netafim factory is built right in the heart of an agricultural area. The location will allow the green generation of farmers and smallholders to realize their ambition of benefiting from drip irrigation with readily available, local, and affordable materials," explains Gal Yarden, SVP, President of the EMEA Division at Netafim.

Present in Morocco for thirty years, Netafim promotes collaboration and supports the development of the local ecosystem, as reflected by its work with local agricultural organizations such as the National Institute of Agricultural Research (INRA) and the Agricultural and Veterinary Institute (IAV) in Agadir, for an effective deployment of drip irrigation.


"The opening of this factory is both the culmination of our thirty-year investment in the region and a gateway to future expansion. We are proud to support the "Green Generation" plan advocated by the government to realize the potential of Morocco's diverse and rich natural landscape and climate, with sustainable agricultural practices," explains Mr. Gaby Miodownick, CEO of Netafim.

Initially, the factory's production will be dedicated to the local market to quickly, efficiently, and agilely respond to the needs of the brand's producers and resellers. However, the ambition is to develop the activity throughout the entire African continent, out of Morocco.

 

About Orbia

Orbia is a company driven by a shared purpose: to advance life around the world. Orbia operates in the Polymer Solutions (Vestolit and Alphagary), Building and Infrastructure (Wavin), Precision Agriculture (Netafim), Connectivity Solutions (Dura-Line) and Fluorinated Solutions (Koura) sectors. The five Orbia business groups have a collective focus on expanding access to health and wellness, reinventing the future of cities and homes, ensuring food and water security, connecting communities to information and accelerating a circular economy with basic and advanced materials, specialty products and innovative solutions. Orbia has commercial activities in more than 110 countries and operations in over 50, with global headquarters in Boston, Mexico City, Amsterdam and Tel Aviv.
To learn more, visit : orbia.com.

About Netafim

Orbia’s Precision Agriculture business Netafim is the world’s largest irrigation company and a global leader in precision agriculture solutions committed to fight scarcity of food, water and land, for a sustainable future. Founded in 1965, Netafim pioneered the drip revolution, creating a paradigm shift toward precision irrigation. Today, specializing in end-to-end solutions from the water source to the root zone, Netafim delivers irrigation and greenhouse projects as well as landscape and mining irrigation solutions supported by engineering, project management and financing services. Netafim is also leading the way in digital farming, irrigation and fertigation, integrating real-time monitoring, analysis and automated control into one state-of-the-art system. With 33 subsidiaries, 19 manufacturing plants, 2 recycling plants and over 5,000 employees worldwide, Netafim’s tailor-made irrigation and fertigation solutions reach millions of farmers, allowing smallholders to large-scale agricultural producers across 110 countries to grow more with lessTM.
To learn more, visit: www.netafim.ma

 

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03-03-2023 / 20-03-2023

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Communique : inauguration usine netafim ar-1 781,84 Ko

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