In a context where the month of Ramadan represents a key moment of sharing and conviviality for Moroccan households, Albane asserts itself as a brand committed to the valorization of traditions while meeting the new expectations of consumers. Through a revisited visual identity, Albane inscribes its positioning in a dynamic that is both patrimonial and innovative, confirming its central role in the national dairy market. Kamal El Maataoui, Deputy Managing Director of LAITIÈRE INVEST declares: "With this new visual identity, Albane reaffirms its commitment to offering Moroccan consumers quality dairy products, while reinforcing its anchoring in the traditions of the Kingdom. This renewal is part of a dynamic of proximity and authenticity, in line with market expectations. As a brand of Medmilk, a subsidiary of the Anouar Invest group, we continue our ambition to support Moroccan households with healthy, nutritious and accessible products, while innovating to better meet the needs of tomorrow." Dairy know-how at the service of quality and excellence Albane is a brand of Medmilk, a subsidiary of the Anouar Invest group, a major player in the agri-food industry in Morocco. With a historical dairy heritage, Medmilk relies on a rigorous production model integrating selected raw materials, strict quality controls and advanced technological expertise. With a network of 14,000 breeders and 223 collection points, the company guarantees local production that meets the most demanding international standards, in order to ensure healthy, nutritious and accessible products for consumers. A renewed visual identity for a brand closer to consumers In order to support the consumption habits of Moroccans during this month of high consumption, Albane has undertaken a strategic visual transformation on several of its flagship ranges: fresh milk, UHT milk, firm yogurt, stirred yogurt, plain yogurt and Lben. This new identity is intended to be modern, refined and in line with market expectations, while remaining faithful to the brand's values. The objective is to strengthen the recognition and readability of products on the shelves, highlighting the freshness, naturalness and authenticity of the ingredients. This redesign also aims to create a stronger link with consumers, by adopting graphic codes inspired by the culinary heritage of the Kingdom, while maintaining a distinctive visual signature that embodies the quality and excellence of Albane. A sustainable commitment and a long-term vision Through these initiatives, Albane inscribes its action in a long-term strategy aimed at consolidating its role as a trusted and reference brand in the dairy market. Highlighting product quality, respecting traditions and innovating in communication are all levers that strengthen Albane's place with consumers. By renewing its identity and focusing on a strong message, Albane demonstrates its ability to reinvent itself while remaining faithful to its DNA, thus meeting the expectations of a constantly evolving market.